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How to Use AI For Content Without Losing Your Brand Voice
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Use AI tools for marketing without sounding generic. Learn how to protect your brand voice while using AI for content creation. Scale fast but stay human.
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From Clicks to Clients: Website Traffic Conversion Means Real Leads
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Stop admiring traffic numbers and start generating clients! Learn practical strategies for UX optimisation, killer CTAs, and content flow to boost website traffic conversion.
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“We’ll Sort It Later”: The Dangerous Myth About Digital Setup
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“We’ll Sort It Later” is the most expensive phrase in digital business. Learn why proper digital setup saves time, money, and future chaos.
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Social Media Isn’t Marketing… and Why That’s a Good Thing
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Social Media Isn’t Marketing alone. Discover how SEO, content, and email create a full digital strategy that drives real results for your business.
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Why Straight-Talking in Marketing Matters
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Why No Nonsense Should Be Your Default Setting Straight-talking in marketing matters. What do we mean? Well, let’s start by upsetting the apple cart… something you might already think but rarely hear anyone in business admit is that a lot of the advice, consultancy, and coaching chatter out there is…
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How Small Businesses Are Using Technology to Thrive
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Clear Coast Solutions comes from an industry built on salty air, waterproof gear, and face-to-face adventure. The diving industry is full of small businesses. Worldwide large brands are few and far between outside of equipment manufacturers and so the best small businesses are using technology to thrive. “Digital transformation” might…
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Digital Marketing Checklist for the Dive Industry
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Don’t just stay afloat – ride the digital wave like a pro It’s no secret, the dive industry is behind the curve as far as the travel industry goes. And mostly, the reason for this is not a bad one. Most dive shops, resorts, and liveaboards are run by divers…
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Why Newsletters Still Matter (and When They Definitely Don’t)
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Newsletters often get a bad rap, like that clingy ex who just wants to ‘check in’. But when done right, they can be one of the most powerful tools in your marketing toolkit. After all, in theory you are putting yourself directly into your customers’ inbox. Whether you’re a start-up,…
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What is a Digital Business Consultant?
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In today’s fast-paced digital world, having a strong online presence is no longer optional… it’s essential. But for many businesses, navigating the ever-evolving digital landscape can be overwhelming. That’s where a Digital Business Consultant, also known as an Online Business Manager (OBM) comes in. At Clear Coast Solutions, we specialise…