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Why Newsletters Still Matter (and When They Definitely Don’t)
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Newsletters often get a bad rap, like that clingy ex who just wants to ‘check in’. But when done right, they can be one of the most powerful tools in your marketing toolkit. After all, in theory you are putting yourself directly into your customers’ inbox. Whether you’re a start-up,…
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What is a Digital Business Consultant?
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In today’s fast-paced digital world, having a strong online presence is no longer optional… it’s essential. But for many businesses, navigating the ever-evolving digital landscape can be overwhelming. That’s where a Digital Business Consultant, also known as an Online Business Manager (OBM) comes in. At Clear Coast Solutions, we specialise…
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SEO for the clueless
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How to make Google like you Let’s be honest—SEO (Search Engine Optimisation) sounds like something you need a degree in computer wizardry to understand. But fear not! You don’t need to spend months decoding Google’s mysterious algorithm to give your website a love boost. A few small tweaks can make…
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Back up your data
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A good business practice you can’t afford to skip We’ve all been there: you’re working on an important file, perhaps crafting the perfect email or tweaking that spreadsheet, and then—poof! Your computer crashes, the file disappears, and your world starts spinning. That sinking feeling? Not a fan. But don’t worry,…
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Email like a pro
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How not to sound like a robot (or an overexcited teen) We’ve all been there—staring at a blank screen, trying to craft the perfect email. You don’t want to sound too stiff (“Dear Sir or Madam, I hope this email finds you well…” yawn), but you also don’t want to…
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Why blogging is essential for your business?
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And how a VA Can help In the digital world, your website is your storefront, your handshake, and your best salesperson all rolled into one. But if it just sits there, gathering virtual dust, it won’t do much for you. That’s why blogging is essential—it keeps your business fresh, visible,…
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The power of a branding kit: why it matters
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And how Clear Coast Solutions can help you avoids epic fails In today’s cut-throat market, your brand identity isn’t just a nice-to-have—it’s the secret sauce that makes you recognisable, trustworthy, and unforgettable. A well-crafted branding kit is the glue that holds it all together, keeping your visuals and messaging consistent…
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Why your business needs a Google profile now
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If your business isn’t on Google, does it even exist? (Spoiler: Not really.) A Google Business Profile isn’t just a nice-to-have—it’s essential for your company. If you’ve ever Googled a café or a restaurant or any other business to check their reviews or opening hours, you’ve used Google Business without…